Questions 26-30 refer to the following passage. In this digital age, the news we are being fed is only getting more __26__. In the old days, journalists didn't know much about their individual readers. They wrote for the __27__. But the people behind Facebook, Twitter and Google know you well. They know what makes you __28__. They know how to grab your attention and hold it so they can serve you the most lucrative helping of personalized ads. This modern frenzy is nothing less than an assault on the __29__. Because, let's be honest, the lives of most people are quite predictable. Nice, but boring. So, while we'd prefer having nice neighbors with boring lives, 'boring' won't make you sit up and take notice. 'Nice' doesn't sell ads. Therefore, Silicon Valley keeps __30__ ever more sensational clickbait, knowing full well, as a Swiss novelist once quipped, that 'News is to the mind what sugar is to the body.' (Question 26)