Questions 28-32 refer to the following passage. Spiffs are essential in sales and marketing, __28__ a simple yet impactful way to boost employee motivation and drive business outcomes. These incentives, __29__ bonuses for meeting targets, energize teams to focus on specific goals, like increasing product visibility or achieving short-term revenue boosts. While some argue that spiffs may encourage unhealthy competition or short-term thinking, proper implementation can __30__ these concerns. When used correctly, spiffs promote accountability and foster a __31__ culture, ensuring employees align their efforts __32__ company objectives. (Question 28)